Last week we brought you coverage, of sorts, of David Hasselhoff’s roast. It was a momentous occasion, garnering over 25,000 mentions on August 15th and 16th. Hoff mentions have returned to pre-roast numbers just one week after the event (please see graph below – Hasselhoff/The Hoff mentions, 8/13-8/23).
Hasselhoff/The Hoff mentions, 8/13-23
What’s a Hoff to do? Would mentions be higher if there was a Hoff-brand social media campaign in place? How would you make the most of a major event with social media? Imagine how many t-shirts and DVDs could be sold in the wake of such buzz!