This is the third and final part in a series of posts detailing how to maximize your listening efforts by following the social media search cycle. This post will cover how to act based on your search results and reporting. Previous posts have covered defining and refining search terms, and how to organize and report on your data.

After you have tracked social media mentions for your brand and generated some useful reporting information, the next step is to take action.  This action can take many forms, but generally falls into two categories: the macroscopic, social media campaign, and the finer grained process of community and brand building.  Often the two can overlap, but for many smaller organizations putting effort towards community and brand building is key, while larger brands should use both methods.

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WTF Is My Social Media Strategy? has been making the blog and Twitter rounds and as someone immersed in the disparate, diverse and sometimes scary field of Social Media I totally lol-ed.
To be more articulate, I appreciate this, or any, witty jab at those who leverage jargon to obscure the fact that they have nothing substantive to do or say, a practice that is rife in many fields, both business and academic. Pieces like WTF Is My Social Strategy, in addition to being lol-worthy, can actually help us be more critical thinkers and force us see through the intimidating veil of buzz words. Enjoy and let us know if you find actionable, compelling hooks that help you generate organic, viral content and drive your brand’s paradigm.

Yep. We like Humongo’s work, but it’s their blog, brandflakesforbreakfast, that really does it for us. Their irreverent takes on topics design/advertising/branding/social media make us giggle occasionally and then issue very pensive hmmms. It’s a pleasant addition to any mundane tech RSS folder.

At Looxii we’re not only striving to provide a simple social media monitoring solution. We’re also striving to consistently blow your mind, to that end please find a comprehensive list of lists – so meta – of social media analytics providers below…
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Looxii likes are short posts where we share some things we just like.

Olivier Blanchard’s slide deck “Basics of Social Media ROI” provides some great insights for newbies or established pros (sometimes we need refreshing) working professionally with and in Social Media. Enjoy:

This is the second part in a series of posts detailing how to maximize your listening efforts by following the social media search cycle. This post will cover how to categorize and report on your social media search results.

The first step in the social media search cycle is defining and refining search terms to suit your need. After adding your terms the data begin to flow. This can be the most difficult point of the social media search cycle.

Staring at a mass of qualitative data can be daunting, especially for marketing departments, P.R. firms, or small businesses that are new to social media. Using the proper social media tracking tools you can turn this flow of data into useful, quantifiable, and persuasive information. Read More »

This is the first part in a series of posts detailing how to maximize your listening efforts by following the social media search cycle. This post will cover how to identify and refine your social media searches.

Here at Looxii we provide you with the social media listening tools needed to monitor brands (personal or professional), products, competitors or prospective clients. Social media content and subjects are constantly shifting; anything social is usually dynamic, even chaotic. Effective monitoring means accounting for this dynamic, and sometime chaotic, environment.

There are many steps in the life of a social media search and fine-tuning your searches saves time and ensures you are getting the most out of the social web.

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After months of toiling, tinkering and testing with several hundred Beta users, we’re making the jump to Open Beta. Now anyone can sign up for a Looxii account and access to real-time social media searches, top-level analytics and detailed email reports.

Here’s some of what you get with Looxii Beta:
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Upgrading a web app comes with challenges, some anticipated, others unforeseen. Since upgrading last week we’ve been working relentlessly to keep up with – and prevent – server errors and service outages.

As of the time of this post Appengine (the platform that hosts our platform) is down, in a big way. We do know that whenever you encounter an error, regardless of where the problem originates, that your data are tucked away and aggregating safely.

We apologize for the inconvenience and hope the problem is rectified soon. If you have any questions please contact us or email us directly at support[at]looxii[dot]com.

We really can’t do Startup Riot 2010 justice in one blog post. From Looxii’s perspective it was a great opportunity to spread the word about our beta release, meet new people and get some quick feedback. That said, it was a truly humbling experience getting to share the stage with so many amazing startups. We owe countless thanks to Sanjay Parekh, Brandy Nagel, Jacqui Chew and the dozens of sponsors, volunteers and staff for making the event great for everyone involved.

We will now defer to those who were responsible enough to provide thoughtful, thorough analysis and coverage of the day’s events… Read More »