Looxii Reports are a regular feature that investigate Social Media Analytics anomalies, oddities or general points of interest. Suggestions for topics are welcome, just submit them to adam[at]looxii.com.
Call it coding burnout prevention or middle school nostalgia, but we’ve been using Looxii all summer to track Pauly Shore, the once written off (and sometimes currently written off) ’90s pop icon. The results have been intriguing. We picked a week at random, July 26th to August 1st, and put together a 1-page report that includes sentiment analysis and notable trends we identified (e.g. the bizarro Pauly Shore – Jersey Shore “The Situation” conflation).
While the occasional remarks of “what ever happened to Pauly Shore?” or “(insert something difficult/impossible/improbable here) is like searching for meaning in a Pauly Shore movie” (a pop-culture metaphor first introduced in the 1995 film Clueless) still appear with some regularity, the results revealed a savvy marketing machine leveraging social media to revive and support a renaissance of the Pauly Shore brand. It’s not the second-coming, just the second-coming of Pauly Shore.
Shore promotes live appearances, comedy tours, new films, t-shirt sales (the Pauly Store) and much more with a twitter account that boasts 12,000+ followers and an official site that features tons of easily transmittable, original content (some of it lol-worthy I might note). 
From June 1st to present there have been over 10,000 mentions of “Pauly Shore” within social media (this includes Twitter, Facebook, blogs, and YouTube), averaging about 140 mentions a day. Spikes in mentions occur around comedy tour dates, airings of Son In Law on CMT or anytime handfuls of social media users have jury duty.
What Pauly Shore provides, in addition to raunchy stand up and ’90s flashbacks, is a noteworthy case study in building, maintaining and growing an effective social media presence. Carrot Top, please take note.
Looxii Reports: The Week in Social Media for Pauly Shore
Aug 11
8 Responses to “Looxii Reports: The Week in Social Media for Pauly Shore”
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I suggest you do one on the legendary Sgt. Lincoln Osiris, who is alive and well here: http://www.facebook.com/pages/Sgt-Lincoln-Osiris/43068672591 and here: http://twitter.com/Sgt_Osiris.
lol, maybe Robert Downey Jr. himself? That could be loads of fun.
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